Add chunks of real Reese’s Peanut Butter Cups on top and you’re in for an exceptional treat.
#Sublime doughnuts full
It would have been enough to have a chocolate icing with a hole full of peanut butter frosting. Their Reese’s Peanut Butter Cup Doughnut was the definition of indulgence. The Caramel Apple Fritter was amazing, but better things were still to come. I’ve had doughnuts split in half with berries before but their sweet, custard-like cream took the concept to a new level. The Fresh Strawberry N Cream Doughnut was loaded with super fresh berries. Have you ever noticed how happy people are when they order doughnuts? They seemed especially happy at Sublime Doughnuts. (Spoiler Alert: You’re about to get real hungry real fast.) (Spoiler Alert: Look for some low-fat posts next month.) I was thinner back then… before the holiday meals… four days ago. Trays and trays of beautiful, delicious doughnuts. A bookcase near the entrance shows off fun doughnut paraphernalia. It’s an unassuming little place in small shopping plaza.īut the second that you walk in, you can tell that these guys are serious about doughnuts. Sublime Doughnuts doesn’t look very exciting on the outside. (The “A” in the picture above stands for A-Town… Atlanta. It felt like a Christmas miracle (and sort of smelled like one too).
Finally, I was there… drooling over the real thing. I’d been drooling over pictures of their creations for years. My research on people doing new and innovative things with doughnuts has taken me to their website several times. I found myself in Atlanta, Georgia at a place called Sublime Doughnuts. Something tells me Grant and Jackie would get along.A couple of days ago, my quest to find the greatest doughnuts in America crossed paths with my holiday travel plans. “When cupcakes blew up, people said donuts are going to be the next cupcake,” he said. And he said, he’s been selling frosted croissants since the beginning. He also sells “burgers”- ice cream sandwichs made with donuts as the buns. His top flavors are salt and vinegar, peanut butter cream, and oreo, among others. Instead of a standard jelly donut, Grant made a donut with fresh cream and strawberries. Sublime Donuts started with the goal of elevating the donut. They’re like blue jeans and rock ‘n’ roll. “Places where America is well-liked, you can always sell donuts there. “Donuts are kind of a world thing, and donuts are seen as Americana,” Grant added. “But the opportunity for international is there.”ĭonuts don’t ship well, he said, so it’s important to take the storefronts to where the customers are. “We’ll expand domestically, too,” he said of his company’s expansion approach. His company, founded in 2008 how has two locations-one in Atlanta and one in Thailand. It’s this hot environment for donuts that is, in part inspiring Grant to begin expanding Sublime Doughnuts beyond its Midtown, Atlanta hub and outward internationally. He’s signed with World Franchise Associates to expand internationally and domestically in locations as varied as New York, Georgia, Lebanon and Turkey. Kamal Grant, chef and founder of Atlanta-based Sublime Doughnuts, couldn’t agree more. Her reaction: Well it’s about time donuts-in whatever form-started getting more of the limelight. And Dunkin’ Donut’s glazed donut breakfast sandwich, rolling out nationwide. Donuts are suitable for breakfast, their texture is light, and the flavor profiles are seemingly endless.Įnter: The cronut. Magnolia is passé, she said, but Krispy Kreme is here to stay.
But why aren’t donuts just as fad worthy? she asked. Jackie is passionate about her sweets, and she’s been known to down a cupcake or three. When I was visiting her a few weeks ago, my friend Jackie asked: Why aren’t donuts more popular than cupcakes?
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