The nuggets feature a golden, crispy breadcrumb coating, a “juice and springy white-meat texture,” and a savory chicken flavor, according to Impossible Foods. Impossible Foods launched the new chicken-like product in early September, and it was expected to be in 10,000 grocery stores by later this year. We're excited to hear what our guests in the test markets think of this latest innovation." "So it's only fitting we're the first global QSR to test the Impossible Nuggets. In 2019, we became the first quick-service restaurant to serve the award-winning, plant-based Impossible patty and offer the iconic Impossible Whopper," said Ellie Doty, Burger King North America's chief marketing officer, in a statement. "This isn't the first time we have teamed up with Impossible to make waves in the industry. Related: San Antonio–based Project Pollo aims to upend chicken industry with new plant-based product Next week, guests in Des Moines, Iowa Boston and Miami will be able to try Burger King’s version of the chicken-free nuggets, which are already being rolled out by smaller chains following the foodservice debut of the Impossible product last month. In the month following the launch of the meatless burger, Burger King revealed its sales increased by 28 percent.Burger King is testing the new Impossible Foods nuggets in several markets, following the success of the plant-based Whopper. California-based brand Impossible Foods produces the burger’s plant-based patty. The European launch of the Rebel Whopper followed the chain’s introduction of the Impossible Whopper in the U.S. He added: “Working with Burger King on the Rebel Whopper has been amazing, and we can’t wait for all Burger King guests to enjoy it.” “ create products for meat lovers, with the ambition of providing the same taste and experience, but plant-based,” he explained. In a release, Jaap Korteweg, the founder of The Vegetarian Butcher, said his goal when founding the company nearly a decade ago was “to be the biggest butcher in the world.” Last November, Burger King launched The Vegetarian Butcher’s meatless patty in its plant-based “ Rebel Whopper.” The chain added the meatless burger across 2,500 restaurants throughout Europe and Ireland. This isn’t the first time the fast-food burger joint has partnered with The Vegetarian Butcher. | Burger King Burger King Gets More Vegan Options The fast-food burger chain launched the plant-based Impossible Whopper last year. “Burger King is reacting to the steady trend towards a conscious diet and a growing number of guests who are increasingly plant-based,” Schmäing explained. The fast-food chain says it launched the new meatless nuggets to meet the growing demand for plant-based food.
The soy-based nuggets feature a golden, crispy breadcrumb exterior made form deep-fried batter. He continued: “Together we have created a product that we are sure that our guests will love.”Īccording to Burger King, the vegan nuggets look, cook, and taste similar to its chicken nuggets. “We look forward to expanding our collaboration with our colleagues at Burger King,” Hugo Verkuil, CEO of The Vegetarian Butcher, said. Unilever acquired the plant-based meat brand in 2018.
The new vegan nuggets are made by The Vegetarian Butcher.
“From September on, guests can look forward to tasty, meat-free nuggets in all German restaurants,” Klaus Schmäing, Director of Marketing for Burger King Germany, said in a release. The catch? They’re only available in Germany-for now, at least. Fast-food burger chain Burger King just added vegan chicken nuggets to its menu.
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